According to a new analytical report this morning, Apple’s iPhone 13 series continued to sell well and the new SE3 helped Apple's production volume reach 60 million units in 1Q22, achieving excellent performance compared to the same period last year, with an annual growth of rate 11.1%, mainly due to cannibalizing Huawei’s former high-end model orders while making up for losses incurred from the suspension mobile phone sales in Russia in response to the Russia-Ukraine war.
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The report further note that it was worth mentioning that the iPhone 14 series to be launched by Apple in 2H22 will feature four new models. Most notably and unlike prior offerings, only the latest processors are employed in the Pro series. In addition to taking into account terminal pricing strategy, this can also highlight differences in market positioning. As rising inflation changes consumer behavior, this type of product positioning is expected to attract more buyers.
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While TrendForce’s configuration forecast lists “Steel” being used in the iPhone Pro model frames, the report failed to distinguish whether that will be stainless steel or titanium steel which was rumored back in November 2021.
Patently Apple first covered a patent about titanium being used in the manufacture of future Apple devices back in a 2017 report titled “Apple explores the use of Titanium, Titanium Alloys and Hybrid Plastics for Future Devices." Since then we posted a minimum of six additional patent reports (01, 02, 03, 04, 05 & 06).
Lastly, TrendForce's forecast claims that only the iPhone 14 Pro models will contain the A16 4nm processor. The other 3 iPhone models will use the A15 5nm processor to make it more competitive around the globe. For more on their report that covers details about Apple’s competitors stats for the quarter, review the full TrendForce report.
Posted by Jack Purcher on June 01, 2022 at 08:07 AM in 7. Apple / Market Statistics | Permalink | Comments (0)
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