25% of proceeds will go toward supporting Team Red, White & Blue

DENVER , Aug. 31, 2022 /PRNewswire-PRWeb/ -- To honor American military forces, Ascent Protein, a sports nutrition company committed to offering clean products for athletes and fitness enthusiasts, has launched a new limited-time Mocha Cold Brew flavor in custom camouflage packaging. Ascent will donate 25% of proceeds from the sale of Mocha Cold Brew to Team Red, White & Blue (RWB), a non-profit organization forging America's leading health and wellness community for Veterans.

The new Mocha Cold Brew flavor combines Colombian coffee with a rich chocolate flavor and debuts following months of customer input. It will be offered in convenient 25 serving bags and is available for purchase for a limited time only on ascentprotein.com, amazon.com, local gyms and military exchanges all over the world including the Army Airforce Exchange, Navy Exchange, Coast Guard Exchange and Marine Corps Exchange.

"Team RWB is fired up to join forces with Ascent as we forge America's leading health and wellness community for Veterans," said Keith Galloway , Director of Operations for Team RWB. "Team RWB encourages Veterans to prioritize their mental and physical health and clean protein can be a significant part of that journey."

Ascent Native Fuel® Whey Protein is made with a blend of clean, high quality whey proteins – including native whey, the least processed whey protein available. The company is continually innovating to deliver some of the cleanest protein products on the market for consumers seeking high quality products to support muscle health and athletic performance. The Mocha Cold Brew Whey Protein delivers 25g of clean protein per serving and contains zero artificial flavors and sweeteners. Ascent is also Certified Gluten Free and Informed Sport Certified, meaning every batch is third party tested for banned substances.

"Our team has been committed to building the Ascent brand within the military since our launch. Fast forward six years and we have earned strong partnerships with all the military exchange retailers and have embedded our roots within the U.S Armed Forces community," Dallas Doiron , Ascent Associate Director of Sales, said. "It is an honor to launch the new Mocha Cold Brew flavor within this channel and to Ascent customers which directly supports the health and wellness of our nation's Veterans."

Since launching in 2016, Ascent has quickly become one of America's fastest growing sports nutrition companies with its line of clean products. Ascent Protein is trusted by some of the world's most prominent elite athletes, including professional running back Jonathan Taylor , two-time CrossFit Games Champion Katrin Davidsdottir , and Team USA Weightlifting athletes CJ Cummings and Jourdan Delacruz .

About Ascent Protein Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to its high-quality standards and offering products with straight-forward ingredients. All Ascent products contain zero artificial flavors and sweeteners and are Certified Gluten Free, and Informed Choice Certified meaning they are third party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves - going the extra mile, completing an extra set, and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit http://www.ascentprotein.com.

About Team Red, White and Blue Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation's leading health and wellness community. Founded in 2010, Team RWB supports veterans through their health and wellness journeys by offering real-life and virtual opportunities to build a healthier lifestyle. For more information about Team RWB and its 220,000 members, visit teamrwb.org.

Kim DeVigil , Ascent Protein, 1 720-550-3751, Kdevigil@leprinofoods.com

Sara Brewer , Ascent Protein, 303-600-2558, sbrewer@ascentprotein.com

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